We are a global consultant team specialized in
Go to Market and Trade & Shopper Marketing
Since 1996, we have focused on generating high strategic and operational impact in the areas of Sales, Trade Marketing, Shopper Marketing and Supply Chain of Consumer Packaged Goods and Retailers Organizations.
Our team of consultants is formed by recognized senior professionals and business school teachers with extensive experience and knowledge in Latin America and Europe.
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The differentiating factor of the consulting process developed by TMC Consulting is based on our expertise and focus in the commercial area, and the knowledge of the markets and channels where we operates”.

Felipe Hollmann,<br />Country Director Costa Rica & Panamá - UNILEVER

Their vast experience both in the commercial field and as consultants is evident, which is a key contributing factor in the quality of the product they sell.

Felipe Hollmann,
Country Director Costa Rica & Panamá - UNILEVER

The Team

We are integrated by a multidisciplinary team of specialized professionals

  • Marketing
  • Sales75%
  • Trade & Shopper Marketing70%
  • Logistics and Supply Chain65%
  • Innovation60%
  • Methods and Organization55%
  • Organizational Development and Training50%

Juan Manuel Domínguez

Juan Manuel Domínguez

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Consultant and Professor with more than 30 years experience in the fields of Marketing, Sales, Distribution, Trade and Shopper Marketing. As of 1966, he serves as Director and current CEO of TMC Consulting, providing consultant services to national, regional and multinational companies in projects for boosting their businesses through the development of new or improved commerce models, the structuring and diversification of the business organizations, development of sales and distribution channels, process reengineering, management of categories and development of points of sale.

Carlos Ignacio Alfonzo

Carlos Ignacio Alfonzo

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Industrial Engineer with a Marketing Specialization (IESA, Venezuela 2000 – Honors) with over 20 years of experience in the area of Trade Marketing Strategic Planning. International experience in Brazil, Argentina, Canada, Venezuela and the United Kingdom where he held the position of Global Head of Shopper Marketing and Customer Engagement for British American Tobacco. As of 2012, he has been working as a consultant and in company professor for multinational consumer packaged goods companies and retailers such as Diageo, Coca Cola, SCJohnson and Shell Select Stores, among others, in projects related to Strategic Planning, Segmentation and Shopper and Customer Activation.

Richard P. Sucre

Richard P. Sucre

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With over 30 years of successful experience in multinational companies, former General Manager of British American Tobacco Mexico and Phillip Morris Brazil. His experience in project leadership in Latin America is recognized in the areas of Shopper Marketing, Strategic Planning, Trade Marketing, Distribution, Regulatory Affairs and Organizational Transformation. He is currently based in Florida, USA from where it provides support to the global network of consultants TMC. Currently he plays the role of board member in several organizations in Mexico and the United States.

Antonio Dugarte

Antonio Dugarte

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An Industrial Engineer specializing in processes and operations research. Ample experience in development of projects for integration and improvement of the Supply Chain. Design and Reengineering of commercial and logistic process models. Process integration, development of planning and coordination mechanisms, design of organizational structures, position profiles, mediation of gaps in technical competences. Development of implementation plans (Change Management).

Juan Carlos Bascopé

Juan Carlos Bascopé

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Former Country Manager of Unilever in different markets in Latin America and Senior Executive in Mavesa and Empresas Polar in Venezuela. Since 2.011 he is a professor and business consultant in Mexico and currently leads the office of TMC Consultants in the country. He has over 30 years of experience in the areas of Marketing, Trade & Shopper Marketing. Juan Carlos has extensive experience in business and retailers in Latin America, with special emphasis on modern trade. His experience as former General Manager allows him to rapidly identified opportunities to drive business growth and boost the organizational adaptations needed to create sustainable value in the long term. Besides the above, Juan Carlos currently works as a certificated teacher for the In.Company Business School in different Go to Market and Sales programs.

Oscar González

Oscar González

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Economist with more than 30 years of experience in Sales and Distribution in consumer goods, telecommunication and retail business. During his career, held different senior positions in multinational companies such as British American Tobacco: Director of Trade Marketing and Distribution in Colombia; Latin America Brand Manager of VFM Brands based in Costa Rica and Global Head of Sales Processes, Organization and Systems based in UK. Nowadays, besides of leading a regional distribution and retail business of Claro in Costa Rica, he is Senior Consultant of TMC.

Jose Manuel Socas

Jose Manuel Socas

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More than 20 years of successful experience in Sales, Trade Marketing, Consumer Marketing and Strategic Planning in Consumer Good Companies (Coca-Cola, Pepsico, Kraft-Cadbury and Kellogg) and Telecommunication (Telefonica and Digitel). In his professional career, he has been responsible of different projects related to capture growth opportunities, improve commercial productivity and develop winning Sales Organizations. He has been professor of Sales Management at the UCAB’s Marketing Master in Venezuela Jose Manuel is Industrial Engineer graduated from the UCAB (1992, Venezuela), with an Executive MBA at the EOI Business School (2006, España) and several specialization courses in Sales, Marketing, Finances and Coaching. Actually, he is consultant at TMC and professor at the In.Company Business School

Jacobo Cohen,<br />General Manager, General Mills Venezuela

TMC Consulting successfully guided us in the development of the Trade Marketing Organization, participating in the creation of the recommended processes, systems and structure.

Jacobo Cohen,
General Manager, General Mills Venezuela


Valencia, Spain

Rio de Janeiro, Brasil

Miami, U.S.A

Caracas, Venezuela

San José, Costa Rica

Panama City, Panama

México City, México


TMC Consulting has develop strategic alliances in specific topics that complement the service provided.

The following specialists have been integrated under our supervision and responsibilities, always with the client in mind:

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