SPECIALIZED TEAM OF CONSULTANTS

in designing and implementing commercial solutions of easy application to massive and retail consumer goods industry. Since 1996 our main focus has been Go to Market, Trade and Shopper Marketing areas and Retail Operations.

WE ARE A TEAM OF CONSULTANTS SPECIALIZED

in designing and implementing commercial solutions of easy application to Fast Moving Consumer Goods and
Retail Industry. Since 1996 our main focus has been Go to Market, Trade and Shopper Marketing areas and Retail Operations.

WE ARE A TEAM OF CONSULTANTS SPECIALIZED

in designing and implementing commercial solutions of easy application to massive and retail consumer goods industry. Since 1996 our main focus has been Go to Market, Trade and Shopper Marketing areas and Retail Operations.

Our senior consultants are involved directly and at every moment in all projects. We have nine offices in America and Europe. We develop our own methodologies based in our client´s needs and our knowledge of the market and best practices.

Our solutions

Evaluations to measure the business potential in new markets and channels

 

Definition of relevant Insights for the development of competitive shopping experiences

 

Robust trade segmentation models to optimize commercial investments

 

Design or redesign of Go to Market models economically efficient and/or superior execution

 

Optimize the commercial organization and process re-engineering incorporating World Class quality practices

 

Joint Planning Projects which engage suppliers in the sustainable growth of the client´s business

Development of franchise models

 

Customer Relationship Programs to motivate specific behavior changes in end consumers or stores

 

Training Programs for the performance of different commercial functions

 

Our solutions

Evaluations to measure the business potential in new markets and channels

Definition of relevant Insights for the development of competitive purchases experiences

 

Robust segmentation models of clients to optimize commercial investments

 

Design or redesign Go to market models economically efficient and/or superior execution

 

Optimize the commercial organization and process reengineering incorporating worldwide quality practices

 

Joint Planning Projects which engage the providers in the sustainable growth of the client´s business

 

Development of franchise models

Customer Relationship Management Programs to motivate specific behavior changes in end consumers or shops

 

Training Programs for the performance of different commercial functions

 

Our solutions

Evaluations to measure the business potential in new markets and channels

 

Definition of relevant Insights for the development of competitive purchases experiences

 

Robust segmentation models of clients to optimize commercial investments

 

Design or redesign Go to market models economically efficient and/or superior execution

 

Optimize the commercial organization and process reengineering incorporating worldwide quality practices

 

Joint Planning Projects which engage the providers in the sustainable growth of the client´s business

 

Development of franchise models

 

Customer Relationship Management Programs to motivate specific behavior changes in end consumers or shops

 

Training Programs for the performance of different commercial functions

 

EMOTIONAL PURCHASE

EXPERIENCES

The ABC for category and store management

Carlos Ignacio Alfonzo | Juan Manuel Domínguez

“A must-read for all Trade Marketing and Sales professionals in general, ideal as a reference material in today’s business…”

Carlos Rebolledo, Market Execution Director – The Coca-Cola Company

ONLY AVAILABLE IN SPANISH

Training and Development

An opportunity to create changes in the behavior of commercial teams which will render sustainable results.

Commercial Coaching

Our consultants have occupied Managerial and Chair positions in leading companies in the region, working on similar issues to those of our clients. With the application of commercial coaching techniques we support, advice and train key individuals in Sales, Key Accounts and Trade/Shopper Marketing.

Trade Marketing Management

To maximize the brands results in a sustainable manner in the Point of Sales it is necessary to go beyond the theory and guarantee that the commercial team has the managerial Trade Marketing knowledge and skills obtained by our consultants.

Shopper Marketing

For those clients that wish to have an in-depth knowledge of their Shoppers, the most modern behavior observation techniques, the influence of emotions in the purchase decision, and the effectiveness of stimulus used at the stores.

Promotions Development

The purpose of this program is to develop the knowledge and skills in the design, planning, execution, and evaluation of different promotional tactics to motivate the desired behavior changes in Consumers and Shoppers.

Category Management

Accelerate category growth using our systematic application model, teaching teams how to create relevant insights, determine growth engines, determine the role of a category in each channel, and finally learn to assemble the pieces into a coherent goals plan, resources and responsible individuals.

Our clients say

“TMC accurately guided us in the creation of the Trade Marketing Department. They were part of the process, systems and structure design”

Jacobo Cohen, General Manager – General Mills Venezuela

“Their commitment level and professionalism are evident at the delivered results. We received an added value work; they understood our needs and exceeded our expectations. Very hands-on, practical, and efficient!”

Fernando A. Rivera Dueñas, Centam Marketing & CR Manager

“Their vast experience, both in the commercial and consulting areas, are evident and highly contributes to the excellent quality of the sold product.”

Felipe Hollmann, Country Director Costa Rica & Panamá – UNILEVER

Our clients say

“TMC Commercial Consultants accurately guided us in the creation of the Trade Marketing Department. They were part of the process, systems and structure design.”

Jacobo Cohen, Gerente General – General Mills Venezuela

“Their commitment level and professionalism are evident at the delivered results. We received an added value work; they understood our needs and exceeded our expectations. Very hands-on, practical, and efficient!”

Fernando A. Rivera Dueñas, Centam Marketing & CR Manager

“Their vast experience, both in the commercial and consulting areas, is evident and highly contributes to the excellent quality of the sold product.

Felipe Hollmann, Country Director Costa Rica & Panamá – UNILEVER

Portfolio

Insights & News

Insights & News

Insights & News

La Foto del Éxito: ¿cómo implementarla?

La Foto del Éxito es una herramienta de control de la ejecución en punto de venta, que parte de una representación gráfica que idealiza la forma en que determinados productos harán presencia en la superficie. Así, es fácil comunicarnos gráficamente…

¿Qué es Shopper Marketing?

Como me lo han estado preguntando mucho últimamente, creo oportuno tratar de explicar en pocas líneas qué es Shopper Marketing y por qué se vuelve tan importante en este momento. Comencemos por el final… ¿Por qué de pronto es tan importante Shopper Marketing? La...

La Foto del Éxito: ¿cómo implementarla?

La Foto del Éxito es una herramienta de control de la ejecución en punto de venta, que parte de una representación gráfica que idealiza la forma en que determinados productos harán presencia en la superficie. Así, es fácil comunicarnos gráficamente…

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¿Qué es Shopper Marketing?

Como me lo han estado preguntando mucho últimamente, creo oportuno tratar de explicar en pocas líneas qué es Shopper Marketing y por qué se vuelve tan importante en este momento. Comencemos por el final… ¿Por qué de pronto es tan importante Shopper Marketing? La...

read more

La inconveniente tienda de conveniencia

Cuántas veces solemos darnos cuenta que las compras de la semana no alcanzaron y que no tenemos suficientes cervezas o comida para recibir a los amigos en casa. Es en esos momentos, en que tu mujer te dice para salir rápidamente a comprar lo que hace falta y no...

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