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commercial specialization courses

The Best Combination of the European Academy with Commercial Experience in Latin America

 

 

COURSE CATALOGUE

COMMERCIAL SPECIALIZATION COURSES

THE BEST COMBINATION OF THE EUROPEAN ACADEMY WITH THE COMMERCIAL EXPERIENCE IN LATIN AMERICA

 

 

COURSE CATALOGUE

25 years developing trade marketing in Latin America

All our courses and diplomas of specialization in the commercial area have been implemented in leading companies of various segments throughout Améria Latina

Persuasion

in-company courses

It is an ideal solution for companies that want to implement their own business capacity building program by specifically covering the most relevant topics to support the Company Plan.

Examples, exercises, and case studies are specific to the customer, their brands, and in the most relevant stores or accounts.

Trade Marketng Management

public courses

The best option for those companies that need to train only a few specific members of the sales team.

Examples, exercises, and case studies belong to different categories, types of stores, and countries.

“Excellent Trade Marketing program and commercial certification, allowing the standardization of best practices in our markets”

Craig Nowokunski

VP Global Customer Development, Kimberly Clark

“Working with TMC allowed us to raise the level of management and analysis of the sales team. The results are excellent, not only in financial and sales indicators, but also at the level of strategic thinking of Managers and their respective teams”

Alvaro Arturo Salazar

Internal Medicine and West Indies Category Lead, Pfizer

“An effective solution combining academics with real experience”

Rafael Segovia

Business Unit Director- Alcoholic Beverages Portfolio, FIFCO

COMPLETE CATALOGUE OF SPECIALIZATION COURSES IN THE COMMERCIAL AREA

Learning method

The courses are structured into teaching units of 1.5 hours each, using the LEARNING BY DOING methodology, which combines theory and practice. All the learning tools and techniques used focus on the real professional life of manufacturers and retailers.

During all modules, the participant will work in a way focused on the development of issues relevant to their industry or company.

  • Synchronous online sessions (2 per week)
  • Synchronous sessions are recorded and posted on campus for students who are unable to attend live.
  • Business cases and examples of categories close to the participants.
  • Practical activities
  • Guided discussion forum
  • Additional resources like videos and readings
  • Individual coaching sessions (30 minutes)

evaluation of commercial specialization courses

We recently held the public Trade Marketing Management course, and this was feedback from participants

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The course is better than the competition

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Excellent Content Quality

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it's easy to apply the content to your work

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THE QUALITY OF THE TEACHERS IS EXCELLENT

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I WOULD DEFINITELY RECOMMEND THIS COURSE

UPCOMING PUBLIC COURSES

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