commercial training

courses and graduates
Find out more

commercial training

courses and graduates
Find out more

24 years developing business capabilities

All our courses and diplomas have been implemented in leading companies of various segments throughout Améria Latina

THE LATEST

Digital Trade Marketing

TRADE MARKETING DIGITAL

The main objective of the program is to train students in the knowledge, methodologies, tools and practical examples that allow them to accelerate the Selling OUT of their products in online and physical stores, through the appropriate omnichannelity.

THE TARGET SHOPPER

Use of Machine Learning and Artificial Intelligence to implement a Shoppers segmentation model based on profile, purchasing habits and online behavior.

OMNICHANNEL RETAIL

Digital retail classification variables. Types of Stores: branded e-commerce, dropshipping, horizontal and vertical market-place. Types of clients: digital (pure player), physical and hybrid. Strategic Customers

ROUTE TO MARKET

Choose the Route to Market Digital model that’s most convenient for your business.

SHOPPER EXPERIENCE

The Omnichannel Path to Purchase and experience design at every stage of the process, from planning to after-sales service. Tools and best practices (Showrooming, Webrooming, Augmented Reality, Beacons, Retail Apps, Retargeting, among others)

THE ORGANIZATION

The Agile Digital Commercial Organization and the necessary integration between commercial, logistical and technological functions. New processes and adjustment to existing ones. The design of the structure, the new functions. Job profiles and new business capabilities.

ON THE BILLBOARD

Trade Marketing Management

TRADE MARKETING MANAGEMENT

We will analyze the impact of technological advances, the growth of e-commerce and its impact on purchasing and consumption habits in various segments of the consumer industry. We will expose the main consequences in the commercial operation of the companies.

Identify the necessary adjustments in your company, to integrate the digital channel into your strategic Trade Marketing planning.

Shopper Marketing Omnicanal

SHOPPER MARKETING OMNICANAL

Become a reference executive in designing effective activities to incentivize the Target Shopper through physical and digital channels. Understand the comprehensive approach to the shopping experience and the most modern tools available to achieve your goals.

SCHOOL OF EXPERTS IN THE COMMERCIAL AREA

Recommended

FINANCE FOR COMMERCIAL PROJECTS

Every entrepreneur and business executive needs to master basic knowledge in Finance and its application in the financial evaluation of the business strategy. Learn about the impact of new technologies and tools on financial analysis. Learn how to evaluate and optimize new business models for your business.

CATEGORY MANAGEMENT

OMNICHANNEL CATEGORY MANAGEMENT

The category development strategy should be tailored to the dynamics and resources available across all physical and digital channels. Buying and consumption habits have changed in such a way that many concepts and tools were obsolete. Learn how to develop an omnichannel strategy, based on insights drawn through the use of Machine learning and Artificial Intelligence.

Promotions

DESIGN OF PHYSICAL AND DIGITAL PROMOTIONS

Learn how to develop innovative promotional concepts that motivate your Target Shopper to buy, temporarily modifying its usual behavior on physical and digital channels. Extract the most from the new technological tools available such as Machine Learning and Artificial Intelligence to optimize promotional investment based on accumulated results.

Excellence in Execution

EXCELLENCE IN OMNICHANNEL EXECUTION

Learn how to execute the strategy across all physical and digital channels, anticipating obstacles and making use of all available resources. Prepare to be able to translate any strategy into action, winning the trust of your team and the entire organization.

Persuasion

MODEL OF COMMERCIAL PERSUASION

Learn how to sell your ideas based on excellent handling of time-pressure arguments. Learn how to manage unexpected reactions and maintain emotional control through a simple model with practical everyday tools in your work and in daily life. This course is highly recommended for entrepreneurs in the preparation and sale phase of their business plan and external investment search.

Negotiation

ADVANCED BUSINESS NEGOTIATION COURSE

Save thousands of dollars by learning how to prepare for tough negotiations, considering your personality and conflict management style. Learn to go beyond the conscious method to implement simple, easy-remembering tools that will strengthen your power to lead sustainable agreements. Enhance your professional profile by demonstrating the ability to negotiate increasingly complex agreements that require parallel, sequential, and complex influence models negotiations.

FOR YOUR STORE

Store diagnostics

Diagnosis

Learn step by step to build a strategic and operational diagnostic of a store. The method and tools used by the TMC team of consultants to do the same work. Find out what to adjust, start doing and remove from your store.

Valuation

VALUATION

Do you want to sell all or part of your business? Learn the methodology, tools and practical examples that will help you set a fair price for your business based on current operation, financial health and future opportunities.

 

Buy

EMOTIONAL EXPERIENCES

BUYING

The ABC for Category and Store Management

Carlos Ignacio Alfonzo Juan Manuel Dominguez

“Mandatory reading for all Trade Marketing and Sales professionals in general, ideal as a reference material for today’s businesses…”

Carlos Rebolledo, Market Execution Director – The Coca-Cola Company

NEED TO DEVELOP YOUR COMPANY’S COMMERCIAL CAPABILITIES?

Our team will adjust the content, examples, hands-on exercises and build specific business cases for your business or industry segment.

Some companies ask for a comprehensive development program that can be structured in a modular way, with the most relevant content for your team.

By accumulating a minimum of 64 academic hours, the program becomes a Commercial Diploma.

Contact us and it will be a pleasure to help you develop the technical business capabilities needed to take your business to the next level.

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CURSO DE TRADE MARKETING DIGITAL

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